Portfolio categories: News

July 12th, 2016 – White Paper from IPG Mediabrands France and Integral Ad Science to research Viewability and advertising recall. How does viewability impact advertising effectiveness? “IPG Mediabrands (agences Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France...

July 11, 2016 — AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud. As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities,...

July 11, 2016 – IAS expands operation in France with addition of sales managers, client services managers and new marketing manager hire. “Quand Integral Ad Science France annonce des recrutements, elle le fait fois 5 ! En effet, ce sont...

July 11th, 2016 – Integral Ad Science bolsters its team in France with five new hires. “Dans un contexte de forte croissance, Integral Ad Science, société technologique spécialisée dans la mesure et l’optimisation de la qualité média pour la publicité...

Advertisers Tap Into IAS Blocking for Video, Across Desktop Web Browsers