Portfolio categories: News

IAS’s UK Streaming Wars report discovers consumers’ CTV viewing habits and payment preferences for subscription services

Further invests in ad verification and transparency for programmatic buying with Total Visibility

Surveying over 200 ad industry experts, IAS found that issues around connected TV, programmatic, and social rocketed to be top priorities.

The Power of Context report also highlights how the sentiment of an article impacts consumers’ feelings towards brands London, UK, 2 November 2020: Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its The Power of...

19 August – London – Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.  IAS’s Pinterest solution delivers marketers unprecedented access to IAS viewability and...

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List London (12 August, 2020) –  Integral Ad Science (IAS) today announced the launch of Channel Science, an industry-leading partnership between Channel Factory...

IAS is the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers.