Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List
London (12 August, 2020) – Integral Ad Science (IAS) today announced the launch of Channel Science, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution gives advertisers the opportunity to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable and performance-optimised.
More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS’s channel and video level protection combined with Channel Factory’s expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising.
“We are thrilled to jointly announce the world’s first combined brand safety and performance optimisation solution for YouTube campaigns. End-to-end solutions like this one save time and money for advertisers who are seeking to manage both the quality and performance of their YouTube investments” said Lisa Utzschneider, Chief Executive Officer, IAS.
As joint YouTube Measurement Partners (YTMP), both IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS is certified in both Brand Suitability & Contextual Targeting and Brand Safety Reporting. While Channel Factory is certified in Brand Suitability & Contextual Targeting, it is the only YTMP partner that incorporates performance enhancements that can increase the efficiency of YouTube buys up to 30%.
The joint-product offering provides clients with the following:
- An end-to-end, continually optimised campaign that delivers real outcomes, like increased click through rates, view through rates, and reduced costs
- One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting
- Increased efficiency by investing in media that performs and minimizes ad waste
- Verification and brand safety monitoring from IAS to validate the campaign
“We are incredibly excited to partner with IAS to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,” said Tony Chen, CEO of Channel Factory.