Portfolio categories: News

IAS study finds ads are perceived 74% more favourably in high quality environments Tuesday, July 16, 2019 12:01 BST – London, UK – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how...

The latest Swedish Media Quality Report from Integral Ad Science provides benchmarks for viewability, brand safety, and ad fraud Stockholm, 23 April 2019 – Today, Integral Ad Science (IAS), the global data and technology company that empowers the advertising industry...

The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud across all digital environments and channels London, UK, 2 April 2019: Today, Integral Ad Science (IAS) releases its Media Quality Report for...

Lisa Utzschneider will join IAS as CEO, effective January 7, 2019. After eight years as CEO & President of IAS, Scott Knoll has chosen to move into an advisory role for the company.

New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem. December 5, 2018 – New York, NY –   Integral Ad Science (IAS) and YouTube previously partnered to launch a beta test addressing the need for third-party brand safety...

The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety, ad fraud, and time-in-view across display and mobile web advertising across Sweden, Norway, Finland and Denmark.

The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, ad fraud, and time-in-view across display, video, mobile web, and in-app advertising.

Integral Ad Science and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

IAS announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud.

Vista Equity Partners acquires a majority stake in IAS, supporting continued growth. Investment will enable continued innovation and support for IAS customers globally.