Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world — making it a leading platform where brands want to advertise. Following a successful six-month beta, Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.
Until now, brands couldn’t measure viewability and fraud with IAS for Snapchat video advertising campaigns, leaving room for uncertainty about whether ads were actually reaching key audiences. The IAS integration provides critical campaign metrics, including percentage of fraudulent views, percentage of in-view ads, and percentage of completed views, offering brands the transparency needed to verify quality and effectiveness.
“For advertisers, the reassurance that their video advertising campaigns can now be verified across Snapchat is a key development, offering greater transparency into campaign performance,” said Nick Morley, EMEA MD at IAS. “The beta proved to be so successful that it was immediately clear how much brands and agencies value the ability to advertise where their audiences are, while effectively protecting their digital advertising investments.”
IAS had over 50 brands participate in the beta who expressed enthusiasm for the transparency and understanding around media quality delivered through this integration for their Snapchat campaigns.
The first phase of our integration is now live. For more information, please email infouk@integralads.com.
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