Integral Ad Science Tasks New MD Nick Morley With European Expansion
Integral Ad Science has appointed Nick Morley to the newly created role of managing director EMEA.
4 Question’s For Integral Ad Science’s CMO
There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers.
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
by Laurie Sullvian, MediaPost The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS). The goal is to...
An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper
Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason Cooper (pictured below), general manager – mobile, Integral Ad Science to discuss what...
Integral Ad Science Partners with Google, Others for Open Source Viewability
Integral Ad Science has corralled Google, InMobi, MoPub and other big names in mobile advertising as partners in launching Media Rating Council-accredited open source SDK code for mobile ad viewability.
Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
IAS announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement.
Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display
New York, NY – October 13, 2016 – Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the...
Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.
London, UK, 27 September 2016: Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today released findings from its H1 2016 UK Media Quality Report. Skyscraper ads (160x600px)...
Integral Ad Science Grows to Over £77 Million in Annual Revenue
Integral Ad Science Grows to Over $100 Million in Annual Revenue
Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic
Company granted MRC accreditation for mobile web and in-app SDK viewability measurement, and continuation of accreditation for desktop display and video viewable impression measurement, and blocking and monitoring brand risk New York, NY – September 22, 2016 – Integral Ad...
