Italy | Engage: Weborama & Integral Ad Science Partner to Measure Video Advertising Quality
August 2nd, 2016 – Weborama, the European leader in data science within the ad tech field, has chosen the global leader in quantifying digital media quality, to create a unique integration providing greater ability to measure the quality of video advertising campaigns.
Integral Ad Science’s technology will allow monitoring of levels of brand safety risk, and rates of ad fraud arising from bot activities, and additionally provide viewability rates. Furthermore, Weborama will use the data intelligence from Integral Ad Science to simplify the set up process for video ad campaigns.
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