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  1. Home
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  3. | France | Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention
July 13, 2016 by IAS Team

France | Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention

July 13, 2016 – IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention.

Plus le niveau de visibilité est élevé, plus le souvenir publicitaire l’est également ; des publicités sous la norme MRC peuvent avoir un impact sur l’efficacité publicitaire ; le temps d’exposition est déterminant, davantage que la proportion de surface visible. Ces conclusions sont issues du dernier livre blanc « Visibilité et attention publicitaire » publié par IPG Mediabrands (Initiative, UM, Cadreon) et Integral Ad Science.”

The full article can be read here.

The full report can be found here.

Posted on July 13, 2016May 13, 2021
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