Integral Ad Science: Video Advertising Outperforms Desktop Display
The H2 2016 Integral Ad Science UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising.
Video brand safety increases despite current YouTube crisis
The risk of ads being served next to content deemed inappropriate to brands has actually decreased globally from the first half of last year, from 11.2%, overall, to 8.9% in the second half of 2016.
Brand safety is actually improving online
Despite current concerns over brand safety on Google, new research finds it actually improved both in display and video advertising in the second half of 2016.
Video advertising outperforms desktop display
The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms.
Ad Safety Boils Over in the UK. Will Brands Be Next to Act?
A survey of 120 UK digital advertising professionals by Integral Ad Science found 24% of respondents considered brand safety the most important aspect of media quality—a notable number, but behind viewability and ad fraud.
Is Ad-blocking A Declining Problem For Mobile Marketers?
The debate around ad-blocking seems to have mellowed since it rocked Mobile World Congress a year ago, when Three talked about blocking ads on a network level.
InMobi Launches Range Of Advanced Mobile Video Advertising Solutions
By Anne Freier, Mobyaffiliates. Mobile advertising and discovery platform, InMobi, just rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos,...
Rubicon Project And Integral Ad Science Ink Viewability Deal
Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.
Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement
Yahoo Gemini partners with Integral Ad Science for open viewability measurement
Facebook Expands Measurement Partnerships To Win Transparency Debate
By Anna Dobbie, M&M Global. Facebook ongoing bid to improve transparency for advertisers is to see the social network add more people-based measurement partnerships, cross channel comparability and third-party verification. Last year, Facebook was forced to admit that it had...
