News Archives

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

by Laurie Sullvian, MediaPost The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS). The goal is to...

January 6, 2017

News Press Coverage

An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper

Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason Cooper (pictured below), general manager – mobile, Integral Ad Science to discuss what...

December 16, 2016

Integral Ad Science Partners with Google, Others for Open Source Viewability

News Press Coverage

Integral Ad Science Partners with Google, Others for Open Source Viewability

Integral Ad Science has corralled Google, InMobi, MoPub and other big names in mobile advertising as partners in launching Media Rating Council-accredited open source SDK code for mobile ad viewability.

December 9, 2016

News

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

IAS announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement.

December 8, 2016

News Press Releases

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

New York, NY – October 13, 2016 – Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the...

October 13, 2016

News Press Releases

Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.

London, UK, 27 September 2016: Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today released findings from its H1 2016 UK Media Quality Report. Skyscraper ads (160x600px)...

September 27, 2016

Integral Ad Science Grows to Over £77 Million in Annual Revenue

News Press Releases

Integral Ad Science Grows to Over £77 Million in Annual Revenue

Integral Ad Science Grows to Over $100 Million in Annual Revenue

September 22, 2016

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

News Press Releases

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

Company granted MRC accreditation for mobile web and in-app SDK viewability measurement, and continuation of accreditation for desktop display and video viewable impression measurement, and blocking and monitoring brand risk New York, NY – September 22, 2016 – Integral Ad...

September 22, 2016

IAS Secures More Accreditations From Media Rating Council

News Press Coverage

IAS Secures More Accreditations From Media Rating Council

Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for online mobile and desktop traffic.

September 22, 2016

Integral Ad Science verification now available for Facebook inventory

News Press Coverage

Integral Ad Science verification now available for Facebook inventory

eMarketer estimates that $11.7 billion will be spent on digital video advertising next year in the US alone. After all, to influence consumers and get them to take real action, nothing is more powerful than connecting through sight, sound, and...

September 7, 2016

Integral Ad Science and Nativo Align Viewability Measurement for Native Ads

News Press Releases

Integral Ad Science and Nativo Align Viewability Measurement for Native Ads

Native Advertising Leader to Join the IAS Certified Viewability Partner Program and Accept IAS Viewability Numbers for Media Transactions Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere,...

August 30, 2016

Integral Ad Science And Nativo Align Viewability Measurements For Native Ads

News Press Coverage

Integral Ad Science And Nativo Align Viewability Measurements For Native Ads

August 30, 2016 – MediaPost covers our recent partnership with Nativo and discusses its impact with Maria Pousa, CMO. Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native...

August 30, 2016

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Portfolio categories: News

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper

Integral Ad Science Partners with Google, Others for Open Source Viewability

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.

Integral Ad Science Grows to Over £77 Million in Annual Revenue

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

IAS Secures More Accreditations From Media Rating Council

Integral Ad Science verification now available for Facebook inventory

Integral Ad Science and Nativo Align Viewability Measurement for Native Ads

Integral Ad Science And Nativo Align Viewability Measurements For Native Ads

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