Brand safety is actually improving online
Despite current concerns over brand safety on Google, new research finds it actually improved both in display and video advertising in the second half of 2016.
Video advertising outperforms desktop display
The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms.
Ad Safety Boils Over in the UK. Will Brands Be Next to Act?
A survey of 120 UK digital advertising professionals by Integral Ad Science found 24% of respondents considered brand safety the most important aspect of media quality—a notable number, but behind viewability and ad fraud.
Is Ad-blocking A Declining Problem For Mobile Marketers?
The debate around ad-blocking seems to have mellowed since it rocked Mobile World Congress a year ago, when Three talked about blocking ads on a network level.
InMobi Launches Range Of Advanced Mobile Video Advertising Solutions
By Anne Freier, Mobyaffiliates. Mobile advertising and discovery platform, InMobi, just rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos,...
Rubicon Project And Integral Ad Science Ink Viewability Deal
Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.
Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement
Yahoo Gemini partners with Integral Ad Science for open viewability measurement
Facebook Expands Measurement Partnerships To Win Transparency Debate
By Anna Dobbie, M&M Global. Facebook ongoing bid to improve transparency for advertisers is to see the social network add more people-based measurement partnerships, cross channel comparability and third-party verification. Last year, Facebook was forced to admit that it had...
Digital Media Veteran Appointed To Accelerate Integral Ad Science Growth Across Europe
Nick Morley joins as Managing Director EMEA and Niall Hogan moves to lead South East Asia expansion
Integral Ad Science Tasks New MD Nick Morley With European Expansion
Integral Ad Science has appointed Nick Morley to the newly created role of managing director EMEA.
4 Question’s For Integral Ad Science’s CMO
There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers.
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
by Laurie Sullvian, MediaPost The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS). The goal is to...
