News Archives

Snap and Integral Ad Science Partner to Drive Greater Transparency and Media Quality Measurability of In-App Photos and Videos

Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins...

May 31, 2017

News Press Coverage

Snap Inc partners with Integral Ad Science over brand safety

IAS brought in to review Snap’s protocols to mitigate brand risk.

May 31, 2017

News Press Releases

Integral Ad Science Expands its Integration with The Trade Desk to Bring Brand Safety Data to Mobile In-App Video and Display

Additional features allow advertisers to bid on inventory that meets specific brand safety parameters on display, video, and mobile

May 23, 2017

News Press Releases

Integral Ad Science widens brand safety solution for global reach

IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximise the success of digital advertising.

May 9, 2017

News Press Releases

Integral Ad Science: Germany offers the lowest brand risk of global markets

Der Technologie- und Datenanbieter Integral Ad Science veröffentlicht seinen halbjährlichen Media Quality Report. Dieser bietet eine Übersicht über die Media-Qualität im Online-Advertising für Display und Video des zweiten Halbjahres 2016 an.

April 24, 2017

News Press Releases

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

IAS, the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube . With brand safety concerns at the forefront for advertisers, Google and IAS...

April 11, 2017

News

Integral Ad Science announce Oliver Hülse as the Managing Director DACH

Integral Ad Science (IAS), ein weltweit tätiger Technologie- und Datenanbieter, gibt heute die Ernennung von Oliver Hülse zum neuen Geschäftsführer in der DACH-Region bekannt.

April 6, 2017

News Press Coverage

Video brand risk declined last year

As YouTube scrambles to deal with the fallout of concerns about brand safety, a new study says that video brand risk – ads served next to content deemed inappropriate – improved in the UK during 2016.

March 30, 2017

News Press Coverage

Brand safety ‘improving’ while video outperforms display

The company’s Media Quality Report claims that, despite the recent scandals around brand safety on YouTube, the overall percentage of global advertising affected by ‘unsafe’ content had decreased from 11.2% in the first six months of 2016 to 8.9% in...

March 30, 2017

News Press Coverage

Online brand safety may actually be better than advertisers think

The demonisation of online media as a place where no brand is safe is muddying the fact that the chance of either a video or display ad appearing against inappropriate content in the UK is dwindling, according to a report.

March 30, 2017

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Portfolio categories: News

Snap and Integral Ad Science Partner to Drive Greater Transparency and Media Quality Measurability of In-App Photos and Videos

Snap Inc partners with Integral Ad Science over brand safety

Integral Ad Science Expands its Integration with The Trade Desk to Bring Brand Safety Data to Mobile In-App Video and Display

Integral Ad Science widens brand safety solution for global reach

Integral Ad Science: Germany offers the lowest brand risk of global markets

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

Integral Ad Science announce Oliver Hülse as the Managing Director DACH

Video brand risk declined last year

Brand safety ‘improving’ while video outperforms display

Online brand safety may actually be better than advertisers think

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