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UK ad industry successfully curbs brand safety risk

While brand safety risk is on the rise globally, it is actually decreasing in the UK as its advertising industry takes proactive measures to counter it, according to a report by measurement and analytics specialist Integral Ad Science (IAS). The...

September 14, 2017

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The UK ad industry wakes up to brand safety risk

The latest Integral Ad Science Media Quality Report finds a reduction in brand safety risk linked with content classified as violent, within the UK digital advertising industry

September 12, 2017

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Brand safety risk on desktop display is on the decline in the UK

Brand safety risk on desktop is continuing to fall in the UK, while there has also been a decrease in the brand safety risk linked to violence. According to measurement and analytics company Integral Ad Science’s (IAS) H1 2017 report, UK...

September 12, 2017

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Integral Ad Science’s brand safety solution reaccredited by ABC

Integral Ad Science (IAS) granted ABC content verification (CV) certificate, verifying its capability to prevent ad delivery alongside inappropriate content.

August 8, 2017

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Publishers Are Increasing Revenue with New IAS Optimisation Solution

IAS introduces an industry-first optimisation solution for publishers. Publishers now have access to new data sets to fight pressing issues such as viewability, brand safety and ad fraud and deliver better results for their customers.

July 18, 2017

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Integral Ad Science expands its market presence

With a second office in Germany with the data specialists working there, the technology service provider who specialise in the analysis of media quality is expanding its performance.

June 26, 2017

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Is whitelisting the best way to improve brand safety?

Using a whitelist in isolation is not the best way to address brand-safety challenges.

June 21, 2017

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Bringing Greater Transparency to Marketers, Integral Ad Science Expands Partnership with Facebook

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry.

June 14, 2017

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Adyoulike teams with IAS to protect advertisers from ad fraud

AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.

June 9, 2017

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Brightcove and IAS partner to tackle viewability measurement

It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)'s latest Video Ad Spend study revealed that 72% of marketing and media buying...

June 2, 2017

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Portfolio categories: News

UK ad industry successfully curbs brand safety risk

The UK ad industry wakes up to brand safety risk

Brand safety risk on desktop display is on the decline in the UK

Integral Ad Science’s brand safety solution reaccredited by ABC

Publishers Are Increasing Revenue with New IAS Optimisation Solution

Integral Ad Science expands its market presence

Is whitelisting the best way to improve brand safety?

Bringing Greater Transparency to Marketers, Integral Ad Science Expands Partnership with Facebook

Adyoulike teams with IAS to protect advertisers from ad fraud

Brightcove and IAS partner to tackle viewability measurement

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