News, Press Coverage

Brightcove and IAS partner to tackle viewability measurement

Jun 02, 2017

It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)’s latest Video Ad Spend study revealed that 72% of marketing and media buying professionals intend to reallocate their budget away from TV and increase spend on digital video advertising.

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