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  1. Home
  2. | News
  3. | Brightcove and IAS partner to tackle viewability measurement
June 2, 2017 by IAS Team

Brightcove and IAS partner to tackle viewability measurement

It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)’s latest Video Ad Spend study revealed that 72% of marketing and media buying professionals intend to reallocate their budget away from TV and increase spend on digital video advertising.

Read the article here.

Posted on June 2, 2017May 13, 2021
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