By John McCarthy, The Drum.

Integral Ad Science has appointed Nick Morley to the newly created role of managing director EMEA.

From London he will be charged with driving the company’s growth and further expansion into key European markets.

Morley has previously held senior management roles at companies including Adobe, Efficient Frontier, and most recently Intent Media.

Bryan St. John, senior vice president international at Integral Ad Science, said: “Heading into 2017, we are well positioned to take advantage of our company’s growth potential. Nick’s understanding of differing market nuances, along with his proven expertise in scaling operations, will be a key component in our success.”

On his appointment, Morley said: “I was impressed by the strength of IAS’ offering – its team’s expertise combined with its superior technology and growth potential is an enticing proposition, I’m excited to join at a time of key growth, and will focus on understanding and evaluating core customer needs, as well as identifying expansion strategies across new EMEA markets.”