Portfolio categories: News

The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, ad fraud, and time-in-view across display, video, mobile web, and in-app advertising.

Integral Ad Science and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

IAS announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud.

Vista Equity Partners acquires a majority stake in IAS, supporting continued growth. Investment will enable continued innovation and support for IAS customers globally.

The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry London, UK, 27 March 2018: Today, Integral Ad Science (IAS), the measurement and analytics company that empowers...

LONDON, March 14, 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected...

ABC’s certificate verifies that IAS’s technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles.