News

IAS receives new video viewability certification from ABC

Oct 11, 2017

We’re excited to announce that our video viewability measurement technology has been accredited by the Audit Bureau of Circulations (ABC).

ABC’s certificate verifies that IAS’s technology is counting viewable video impressions in accordance with the JICWEBS Viewability Product Principles.

“We are delighted to issue Integral Ad Science with our new video viewability certificate,” said Simon Redlich, Chief Executive at ABC. “By extending the ABC Viewability programme to include video testing, we are delivering the media industry’s stamp of trust to this critical area. This new certificate demonstrates that IAS’ video viewability measurement solution has met JICWEBS industry agreed standards.”

IAS is committed to providing brands, agencies, publishers and ad tech platforms with transparent metrics and consistent measurement, whilst ensuring our technology is independently certified to the highest degree.

“We are proud to be presented with our new video certificate from ABC. This certification, alongside our other global accreditations for our brand safety and fraud technology, highlights our drive to help solve today’s biggest challenges to the advertising industry,” said Nick Morley, Managing Director EMEA, Integral Ad Science.

To view IAS’s new certificate issued by ABC for our video viewability measurement, please visit: ABC

If you have any questions on our viewability, brand safety or ad fraud technology or our global accreditations, please contact us at infoUK@integralads.com  

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