We’re excited to announce that our viewability measurement technology has received recertification from the UK’s Audit Bureau of Circulations (ABC).

ABC’s certificate verifies that IAS’s technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles.

“We are delighted to verify IAS against the JICWEBS Viewability Principles,” said Simon Redlich, Chief Executive at ABC. “Viewability certification brings reassurance to buyers that the company has met robust, industry-agreed standards. It also shows a commitment to transparency that is essential for the continued growth of trust and confidence within the digital ad trading industry.”

IAS is committed to providing brands, agencies, publishers and ad tech platforms with consistent and transparent viewability measurement, whilst ensuring our technology is independently verified to the highest degree.

“We are proud to be presented with our renewed display viewability certificate from ABC. This certification, alongside our other global accreditations for our brand safety and fraud technology, highlights our drive to bring greater transparency to the measurement of digital advertising,” said Nick Morley, Managing Director EMEA, Integral Ad Science.

To view IAS’s latest viewability certificate issued by ABC, please visit: ABC

If you have any questions on our viewability, brand safety or ad fraud technology or our global accreditations, please contact us at infoUK@integralads.com