Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | News
  3. | Sublime Skinz achieves 93.3% viewability average for desktop ad formats
October 26, 2017 by IAS Team

Sublime Skinz achieves 93.3% viewability average for desktop ad formats

Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, today announced a partnership with Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, to improve the measurement of its skin-based ad formats, meeting industry demand for improved brand exposure metrics and consistent viewability metrics.

The partnership helped to demonstrate that 93.3% of Sublime Skinz’ desktop ad units achieve the MRC standard* for viewability, outperforming the viewability of other alternative display formats by up to 51%. On average, according to the latest industry benchmarks from IAS, UK ad formats achieve 48% viewability, with certain formats seeing slightly higher rates including Billboard (61.8%) and Skyscraper (58.6%).

Sublime Skinz also saw significant performance improvements, with their display formats being in view for an extended duration – 67.1% of the Sublime Skinz’ desktop ad formats were viewable for 15 seconds or more. This is considerably higher when compared to other standard ad formats, which see viewability rates decrease at this extended duration, including Leaderboard (12.9%), Billboard (16.4%), and Skyscraper (22.8%).

The partnership comes at a time of rapid business growth for Sublime Skinz, encompassing the launch of multiple ad formats and several new publisher partnerships all of which enable the company to accurately demonstrate the high levels of viewability offered across its ad portfolio.

Andrew Buckman, Managing Director EMEA at Sublime Skinz, commented: “We can now supply clear, impressive viewability metrics to our advertising and publishing partners, and optimise the performance of our ad formats. Typically, it has been difficult to measure non-standard ad units and prove that they are highly viewable, even though they have demonstrable levels of engagement and brand recall. Through our partnership with IAS, we can prove that our range of ad formats boast high viewability rates, giving our partners confidence that campaign performance is measured efficiently.”

Nick Morley, Managing Director EMEA at Integral Ad Science, said: “Our partnership with Sublime Skinz supports the continued industry momentum to provide transparent viewability metrics and reduce data reporting discrepancies. At IAS, we work to verify that every impression has the opportunity to be effective, and to provide our partners with accurate, actionable information. This enables publishers to maximise ad revenue and allows advertisers to optimise ad campaign performance.”

*MRC Standard for viewability for large formats – 30% of pixels in view for one second

Posted on October 26, 2017May 13, 2021
IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.