IAS, the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube . With brand safety concerns at the forefront for advertisers, Google and IAS are looking to give advertisers additional visibility into how their ads are appearing on YouTube against a company’s brand safety requirements.

The H2 2016 Integral Ad Science UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising.

New York, NY – October 13, 2016 – Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the...