CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds
Surveying over 200 ad industry experts, IAS found that issues around connected TV, programmatic, and social rocketed to be top priorities.
70% of Brits more likely to remember a contextually relevant ad according to new IAS report
The Power of Context report also highlights how the sentiment of an article impacts consumers’ feelings towards brands London, UK, 2 November 2020: Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its The Power of...
IAS Now Offers Fraud & Viewability Measurement Across Pinterest
19 August – London – Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory. IAS’s Pinterest solution delivers marketers unprecedented access to IAS viewability and...
Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety and Campaign Optimisation
Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List London (12 August, 2020) – Integral Ad Science (IAS) today announced the launch of Channel Science, an industry-leading partnership between Channel Factory...
IAS First to Integrate with Google Ads Data Hub, Bringing Privacy-Centric Metrics Across YouTube
IAS is the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers.
Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer
April 27, 2020 – London, UK – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa...
Integral Ad Science reveals the digital industry’s priorities for 2020
London, UK, 22 January 2020: Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases the findings of its Industry Pulse Report for 2020; highlighting the key trends, technologies, and challenges media professionals across Western Europe...
Integral Ad Science acquires ADmantX
Integral Ad Science acquires ADmantX, market leading provider of semantic-based solutions for contextual advertising IAS offers the most sophisticated brand safety and suitability solution on the market with new technology.
New biometric study shows a halo effect for ads
IAS study finds ads are perceived 74% more favourably in high quality environments Tuesday, July 16, 2019 12:01 BST – London, UK – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how...
Programmatic ads outperform direct buys for the first time in Sweden
The latest Swedish Media Quality Report from Integral Ad Science provides benchmarks for viewability, brand safety, and ad fraud Stockholm, 23 April 2019 – Today, Integral Ad Science (IAS), the global data and technology company that empowers the advertising industry...
