A Marketer’s Game Plan for Winning Gold

Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. As sports fans across the globe gear up for events like the Olympics, marketers prepare to engage with some of the largest live audiences of 2024. However, challenges like brand risk, insufficient targeting, and fraud may be amplified — and marketers need the right tools to score big.

So how can you safeguard and scale your brand during major sporting events?

IAS’s new guide, A Marketer’s Game Plan for Winning Gold, is now available to help you protect your brand and drive superior results during the Olympics and other major sporting events. This comprehensive guide includes tools and techniques you can leverage to capture consumer attention and boost brand protection in any major sporting event. 

In this guide, you’ll learn:

• How to review your brand safety settings and scale your ad investments confidently 
• Why you should be measuring attention across the open web
• How you can quantify the impact of your media inventory 
• The best ways to detect and avoid MFA sites
• The key to superior CTV campaigns 

Leverage IAS to drive superior results during major sports events like the 2024 Olympics. Access the guide by clicking the download button on the right to get started.