Toyota Maximizes Campaign Performance with IAS

IAS measurement and optimization solutions drive programmatic campaign results for Toyota

The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns.

The solution: The&Partnership, Xaxis, and Toyota partnered with IAS to implement Total Visibility and custom optimization tools via IAS Context Control. Together, IAS’s measurement and optimization solutions helped boost Toyota’s KPIs, which included decreasing cost per session and cost per action, and increasing conversion rate.

The results:

• 29% decrease in cost per session compared to alternative targeting solution
• 22% decrease in cost per action compared to alternative targeting solution
• 1.8x increase in conversation rate compared to alternative targeting solution

Drive superior results across programmatic campaigns with IAS. Download the case study now to discover how measurement and optimization solutions can enhance your brand’s performance.