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Category: Contextual Targeting
The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver
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Contextual TargetingFeaturedResearch

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Privacy policies are evolving — and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more — and these are just a few of the impending...
August 26, 2022
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Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting
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Contextual TargetingContextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic, user-level targeting will decrease considerably. That’s why contextual...
May 17, 2022
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Renault improves KPIs with IAS Context Control
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Case StudiesContextual Targeting

Renault improves KPIs with IAS Context Control

As an Auto advertiser, Renault, is always looking to boost awareness and conversions on their website. After learning more about the precise capabilities of IAS Context Control, Renault expressed interest in IAS’s cookieless solutions to their agency, OMD Turkey. OMD...
April 1, 2022
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Dentsu is Future-Proofing for a Cookieless World
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Case StudiesContextual Targeting

Dentsu is Future-Proofing for a Cookieless World

Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the cookieless world. As a fully performance-focused brand, all of the campaigns needed to drive sales/ROI and focused...
February 16, 2022
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The Context Effect, research on contextual targeting
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Contextual TargetingResearch

The Context Effect, research on contextual targeting

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual targeting. IAS research has demonstrated that when asked, consumers actually prefer contextually relevant ads.  But what role does contextual matching play in the advertising experience…...
September 17, 2021
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Holiday Shopping Habits Unwrapped
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Contextual TargetingFeaturedProgrammaticResearch

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...
September 3, 2021
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