How to capture attention that drives results
Attention is the lifeforce of the digital ad industry — without it, results are impossible to come by. However, retaining consumer attention poses an ongoing challenge for marketers. So how can marketers level-up their measurement toolkits to take an attention-first approach toward their campaigns?
Fill out the form below to access Attention Pays: How to capture attention that drives results, where you’ll learn:
- Why attention is becoming more and more critical for media quality
- Why a data-driven approach to attention is key to successful campaigns
- How Quality Attention is helping marketers boost ROI and conversions
SPEAKERS:
- Jeremy Kanterman, Vice President of Research & Insights, IAS
- Jeremy Crotty, Product Marketing Manager, IAS