On-Demand Webinar – Old School Thinking in the New Normal
On-Demand Webinar - The future of video entitled, 'Old School Thinking Doesn't Cut It in the New Normal'.
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
Introducing Channel Science – Optimising YouTube Campaigns
'Channel Science' is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.
Introducing Context Control: The IAS Suite of Brand Safety & Suitability Solutions
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships
In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing...
Consumer Privacy Survey Reveals Context Matters
A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.
IAS First to Integrate with Google Ads Data Hub for Viewability & Brand Safety
IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).
Top Tips for APAC Digital Marketers – Context & Creativity
Marketers need to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant. So says Laura Quigley, our SVP of APAC as she discusses her Top Tips for APAC Digital Marketers.
Masters of Media: Gai Le Roy, IAB Australia
In this exclusive ‘Masters of Media’ series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Gai Le Roy is the CEO and Director of IAB Australia, the peak industry body...
IAB Member Q&A with Jessica Miles on Programmatic Digital Out of Home
Although digitisation of OOH screens and related revenue now represents the majority of the out of home industry, programmatic trading of this inventory is only now becoming more common. IAB Australia interviewed Jessica Miles, Country Manager of Integral Ad Science...
What does the Future of the Video Buy Look Like?
At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise...
Benefits of Programmatic Advertising and the Programmatic Supply Chain
Programmatic Advertising As the marketing and advertising world becomes more and more complex with the introduction of newer technologies and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at...
