As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with personalised messaging that drives longer lasting impact. The dramatic shift to digital is spurring a new wave of investment in OTT and TV advertising.
In this virtual discussion hosted by Asia Video Industry Association (AVIA), Integral Ad Science’s APAC SVP Laura Quigley joins an experienced panel to discuss how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise revenues and drive measurable business outcomes.
- Jason Barnes, Chief Revenue Officer, APAC – Pubmatic
- Laura Quigley, SVP APAC – Integral Ad Science
- Matt Harty, SVP APAC – The Trade Desk
- John Miskelly, APAC Investment Director – GroupM