Author at Integral Ad Science

Masters of Media: Colleen Ngo, Xaxis

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke with Colleen Ngo, Vice President, Partnerships & Investment, APAC at Xaxis is a digital...

February 28, 2020

Brand Safety & Suitability Insights m Resources Viewability

Masters of Media: Tom Simpson, AdColony

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Tom Simpson, VP, Brand & Exchange, APAC at AdColony is a global marketer with over...

February 26, 2020

Brand Safety & Suitability Insights m Resources

Masters of Media: Sumit Sharma, Facebook

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Sumit Sharma is the APAC Product Marketing Lead, Apps & Services at Facebook. He’s an experienced...

February 20, 2020

Ad Fraud Brand Safety & Suitability Insights m Resources Viewability

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Vitya Vijayan is the Account Director at M&C Saatchi Performance and she’s an expert in running...

February 16, 2020

Brand Safety & Suitability Channels CTV and Video Topics Viewability

Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)

Google Chrome is blocking intrusive ad formats within short form videos from 5 August 2020. More specifically, the ad formats affected will be: Long, non-skippable pre-roll ads or groups of ads longer than 31 seconds that appear before a video...

February 10, 2020

Ad Fraud Brand Safety & Suitability Insights m

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

As more money pours into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem. The World Federation of Advertisers (WFA) estimates...

February 10, 2020

Brand Safety & Suitability CTV and Video Insights m Resources

Masters of Media: Linda Taylor, iflix

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Linda Taylor is the Director of Programmatic Strategy, Southeast Asia at iflix and she has almost...

February 9, 2020

Brand Safety & Suitability Insights m Resources

Masters of Media: Rohan Mahajan, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Rohan Mahajan, Performance Head at Omnicom Media Group (OMG) Indonesia. He’s an expert...

February 2, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...

January 31, 2020

CTV and Video Insights m Mobile & In-App Social Platforms

Product Sneak Peek 2020

In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to...

January 31, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Social Platforms

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

In two years, Google plans to make third-party cookies obsolete on Chrome as part of its open source initiative, Privacy Sandbox, which was first announced in August last year. This comes as users are demanding greater privacy – including transparency,...

January 31, 2020

CTV and Video Insights m

Open Measurement: The final lap

The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.

January 28, 2020

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iasmarketing

MORE POSTS BY iasmarketing

Masters of Media: Colleen Ngo, Xaxis

Masters of Media: Tom Simpson, AdColony

Masters of Media: Sumit Sharma, Facebook

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

Masters of Media: Linda Taylor, iflix

Masters of Media: Rohan Mahajan, OMG

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Product Sneak Peek 2020

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

Open Measurement: The final lap

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iasmarketing

MORE POSTS BY iasmarketing

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