In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.
For many, bid caching is a problem that seemingly came out of nowhere, raising alarm bells across the industry. There are several tools, however, that can be used to address the varying implications for both publishers and advertisers. Learn what you can do to protect yourself.
The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...
CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to avoid those challenges.
Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
How brands can fine tune their keywords to prioritize brand safety in digital environments without sacrificing scale in digital campaigns.