Publisher Archives

An Interview with our Publisher team: Advice

This is the last installment of our 4-part series on the state of the digital advertising industry, from a publisher’s perspective. We’ll end with some tips for combating fraud, keeping your inventory brand safe and viewable so that you can...

July 31, 2018

An Interview with our Publisher team: Trends

Insights m Publisher

An Interview with our Publisher team: Trends

In a fast changing media environment, publishers need to remain vigilant for opportunities. Below we’ve highlight two major trends that publishers should take advantage of to improve their bottom line: 1. From a media quality perspective, we are really excited...

July 23, 2018

An Interview with our Publisher team: Challenges

Insights m Publisher

An Interview with our Publisher team: Challenges

Last week, we introduced Laura and Chanel who head up the APAC Publisher team at Integral Ad Science. They identified some goals for publishers looking to maximise the value of their inventory. This week we’re looking into the challenges that...

July 13, 2018

An Interview with our Publisher team: Laura and Chanel

Ad Fraud Insights m Publisher

An Interview with our Publisher team: Laura and Chanel

Over the next few weeks, we’ll be releasing a four-part series on the current state of the digital publishing industry. This week, we introduce Laura and Chanel, who really felt there was a need, and wanted last year, to provide...

June 21, 2018

Let’s get practical about AI and digital publishing

Publisher Topics

Let’s get practical about AI and digital publishing

How AI and machine learning will help digital publishers.

April 24, 2018

FEC regulations that publishers should know

Publisher Topics Viewability

FEC regulations that publishers should know

The 2018 midterm campaign season is coming and political advertising spend is expected to break records, but publishers need to be sure they're playing by the rules. Learn how publishers can earn campaign ad spend without breaking FEC rules.

March 6, 2018

Ad Fraud Brand Safety & Suitability Insights m Publisher

IAS Influencers – Dave Marquard on publisher inventory

Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.

January 23, 2018

Brand Safety & Suitability Insights m Publisher

Why publishers are struggling to monetize Trump traffic

Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.

January 8, 2018

Publisher

5 things publishers must know about GroupM SEA Supply Summit

Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that...

November 3, 2017

10 minutes with the Trustworthy Accountability Group (TAG)

Insights m Publisher

10 minutes with the Trustworthy Accountability Group (TAG)

Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but...

October 19, 2017

Are native challenges about to be overcome?

Insights m Open Web Publisher

Are native challenges about to be overcome?

Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...

March 10, 2017

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Publisher

An Interview with our Publisher team: Advice

An Interview with our Publisher team: Trends

An Interview with our Publisher team: Challenges

An Interview with our Publisher team: Laura and Chanel

Let’s get practical about AI and digital publishing

FEC regulations that publishers should know

IAS Influencers – Dave Marquard on publisher inventory

Why publishers are struggling to monetize Trump traffic

5 things publishers must know about GroupM SEA Supply Summit

10 minutes with the Trustworthy Accountability Group (TAG)

Are native challenges about to be overcome?

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