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THE CHALLENGE
A global media agency and their CPG client, a leading beverage company, wanted to understand how higher attention can drive superior results across their KPIs.
THE SOLUTION
IAS and Upwave investigated the impacts of varying attention scores on ad placements, exploring attention’s influence on overall campaign success. Overall, actionable data from IAS’s Quality Attention™ product helped boost the client’s main KPIs.
THE RESULTS
- 69% higher purchase intent
- 26% higher brand awareness
Elevate your campaign success with Quality Attention™. Download the case study now to discover how higher attention can enhance your brand’s performance today.
