Ad fraud

Make sure your ads
are seen by real people

Ad fraud

Make sure your ads
are seen by real people

Ad fraud costs the industry $8.2 billion a year in the U.S. alone, according to the IAB. As advertising budgets keep shifting to digital, fraudsters have found ways to game the system and earn money by serving ads in ways that have no potential to be seen by a real person. Needless to say, this has a negative effect on the entire advertising community. We’re here to protect you and your dollars with efficacy and efficiency.

Coverage

Desktop and mobile

Display and video

Accreditations

Don’t rely on blacklists for ad fraud detection and prevention. We were among the first companies to be awarded the TAG Certified Against Fraud Seal. Our proprietary technology has passed rigorous testing by the MRC to ensure that you are getting the most accurate and effective results.

Verification

Verification is the foundation to ensure that you are getting the impressions you want, so blocking and measuring ad fraud is a critical component. Whether it's illegal bot activity, fraudulent URLs, or specific page-level fraud, we’re here to protect you.

Optimization

If you’re buying media, make sure your plan is set up for success by targeting non-fraudulent impressions. If you’re selling media, clean up your inventory with real-time data signals. It’s that simple.

Our approach to ad fraud

In the fight against fraud, our team developed sophisticated tools and established a dedicated FraudLab to makes sure ads are served by real publishers, shown to real people and are reaching the right target audiences — all to maximize ROI for both buyers and sellers. Unlike anyone else, we take a three-pronged approach to detection — behavioral and network analysis, browser and device analysis, and malware analysis with targeted reconnaissance. Across devices, environments, and creative formats. And we take it a step further by alerting partners to security risks.