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Ad fraud costs the industry $8.2 billion a year in the U.S. alone, according to the IAB. As advertising budgets keep shifting to digital, fraudsters have found ways to game the system and earn money by serving ads in ways that have no potential to be seen by a real person. Needless to say, this has a negative effect on the entire advertising community. Whether it's illegal bot activity, fraudulent URLs, or specific page-level fraud, we’re here to protect you.

Coverage

mobile web and in-app

Mobile web and in-app

desktop

Desktop

display and video icon

Display and video

Accreditations

Don’t rely on blacklists to detect and prevent fraud. Our proprietary technology has passed rigorous testing by the MRC to ensure that you are getting the most accurate and effective results.  

Optimization

If you’re buying media, prevent waste across your media plan. Block ads from ever serving on fraudulent web pages, and stop bidding on fraudulent impressions, all in real time. If you’re selling media, clean up your inventory with real-time data signals. You can even anti-target infected machines and prevent fraud at the user level.

Our approach to ad fraud

We hate fraud, in all its many forms. So our team developed sophisticated tools and established a dedicated lab to makes sure ads are served by real publishers and shown to real humans and the right target audiences — all to maximize ROI for both buyers and sellers. We use big data and session-based signal analysis to measure and block fraud at the impression level, and in real time. Across channels, environments, and creative formats. And we take it a step further by alerting partners to security risks.

State of ad fraud H1 2016

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