Advertising Week NY Recap Part 2
We’re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.
Advertising Week NY Recap Part 1
Here’s our 3-2-1 recap of Advertising Week New York! IAS will be bringing you our three favorite quotes, two things we learned, and the one thing we are looking forward to next. It’s officially fall in New York City,...
DMEXCO 2019 – Our Key Takeaways
Over 1,000 exhibitors from 40 countries, more than 600 speakers and around 40,000 national and international visitors met at this year’s DMEXCO in Cologne. This year’s theme was “Trust in you” but we would like to go one step further...
A Pragmatic Guide to Migrating to New IAB Video Standards
Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people...
8 Reasons Why Political Advertisers Should Care about Ad Verification
Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always...
H1 2019 Media Quality Report
Measuring over 1 trillion media metrics each day globally, Integral Ad Science is able to observe media quality developments as they occur in real-time. Leveraging this vast database spanning devices, formats and channels worldwide, the Media Quality Report offers an...
Enhance ad memorability in a content-saturated world
In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
What to expect when you’re DMEXCO-ing
If you’re a DMEXCO pro, you should be fully equipped for this year’s annual meet up in the occasionally sunny Cologne! We’ve compiled a list of all the best events to attend this September. Whether you’re looking for a high-end...
A 360 view of video advertising: Webinar Q&A
Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from...
Virtual panel: A 360 view of video advertising
We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new...
Cheers to 10 years of verification
IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside...
Quality Casts Powerful Halo Over Advertising Perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
