The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.
The digital landscape has expanded beyond developments we’ve come to expect, and it's clear that marketers are juggling more than ever before. Download the Media Quality Report today to utilize IAS’s market-leading global benchmarks to drive business results.
In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.
At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...
Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key...
Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem?...
The IAS Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Here are the top takeaways from the H2 2019 MQR.
In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising...
IAS analyzes hundreds of billions of impressions globally. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality worldwide.
In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...