Consumers, cannabis, context: Exploring a growing industry
IAS ran an online survey to determine consumer perceptions toward ads found within cannabis content environments as well as advertisements focused on cannabis products.
Enabling brand suitable targeting for in-stream video with Facebook Content Allow Lists
The Facebook content allow list solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.
IAS selected for the YouTube Measurement Program
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.
How advertisers can navigate the consumer privacy landscape
IAS asked U.S. consumers about data collection and targeted advertising to understand how they perceive privacy and digital advertising practices amid growing legislation.
Together at Home: Social media usage while social distancing
Together at Home is a new, recurring series about the current global climate, how the world adjusting, and what it means for the industry. This series will explore how shared stay-at-home behaviors are uniting consumers while also shaping the digital...
Free Press and Advertising: Webinar Q&A
In the wake of fake news and terrorism, many advertisers have stepped away from running their ads alongside hard news. In our virtual panel, IAS and key media players discuss what brands can do to make sure they are not...
Free Press, Advertising, and the Future of Democracy
In the wake of fake news and misinformation, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free...
Coronavirus Ad Adjacency: A follow-up study for a changing digital landscape
Last month, IAS conducted the Coronavirus Ad Adjacency study to understand US consumer perception concerning digital advertising and coronavirus content online. Since then, IAS followed up with consumers to see how their behaviors and sentiments have evolved as they continue...
Brand Suitability, Keywords, and Coronavirus
As the world responds to the coronavirus pandemic, people, businesses and entire continents are all navigating the situation in their own respective ways. And while the world has bigger issues at hand, the advertising industry continues to seek guidance on...
Consumers on digital media in the 2020 election
When it comes to winning the hearts of American voters, digital advertising has become increasingly influential. While election coverage has decreased given the current global coronavirus situation, the prevalence of fake news and concern about foreign interference in the 2016...
