Election Cycles: Six Questions to Help Your Brand Prepare
Get your brand ready for election cycles with six questions about ad suitability, social visibility, content quality, invalid traffic, and connected TV.
The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets
EMEA recorded the highest brand suitability fail rate in 2025. Learn why multilingual markets create unique challenges and how localized strategies can improve campaign performance.
Plan Earlier. Perform Better. Your 2026 Holiday Guide.
The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...
Media Quality Report: 21st Edition
Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.
Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns
Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, ensuring consistency across the entire YouTube...
Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live
Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.
Stop Wasting Ad Dollars: How Social Optimization Changes the Math
Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.
Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage
When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...
Social Performance Without Compromise
If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...
Signals of Safety: Brand Integrity for the AI-Driven World
AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.
Why Your Strategy is Only As Strong As Your Media Quality
If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...
Why Marketers are Embracing AI Despite the Blind Spots
Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.
