Brand Safety & Suitability Archives

Bots don’t vote: Super Research for Super Tuesday

When it comes to winning the heart of American voters, digital advertising has become increasingly influential. As the 2020 presidential election approaches, we asked prospective voters to weigh in on their perception of digital media in the midst of the...

March 3, 2020

Brand Safety & Suitability Insights Social Platforms Viewability

Closing the gap: Transparency expectations versus outcomes

In 2019, brands and marketers agreed that transparency within social platforms would have an impact on their media budget. In 2020, they changed their minds. Despite remaining concerns around transparency levels, how the industry is approaching the challenge has shifted.

February 27, 2020

Brand Safety & Suitability Insights

Loves me, loves me not: A Data Valentine

Whether you're single or coupled, IAS wishes you a happy Valentine's Day with this creative analysis of some 2019 data.

February 14, 2020

Brand Safety & Suitability Insights

Searching for Brand Suitability

Making the shift from brand safety to suitability takes some decoding, but we’ve got you covered. Fill in the blanks and take control of your media spend by working with IAS.

February 13, 2020

Brand Safety & Suitability Insights Social Platforms

IAS and YouTube: Creating a brand suitable climate

Last month, news broke that ads from 108 brands ran on YouTube videos that contained misinformation about climate change. With IAS, brands can proactively protect against unsuitable content by leveraging our YouTube Verification solution.

February 10, 2020

Brand Safety & Suitability Insights

Brand Suitability: Are you there yet?

Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.

January 14, 2020

Brand Safety & Suitability Insights

Evolving brand safety to brand suitability: How do you find suitable spaces?

Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.

December 11, 2019

Brand Safety & Suitability Channels Social Platforms Topics

Bringing greater brand safety controls to Facebook video

IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.

November 20, 2019

Brand Safety & Suitability Events & Videos Topics

IAB Canada presents the IAS Halo Effect

IAB Canada hosted a webinar with our team to discuss the Halo Effect Study. In the webinar IAS Product Marketing Director, Rossmary Gil, explains the impact of ads viewed in high quality vs. low quality environments, concluding that high quality...

November 15, 2019

Brand Safety & Suitability Open Web Topics

Make a list, check it twice: a holiday buying guide

The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...

November 11, 2019

Brand Safety & Suitability Research

The Ripple Effect

IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?

November 7, 2019

Ad Fraud Brand Safety & Suitability Insights

Digital Advertising Horror Stories

What could be more horrifying than a bad advertising incident? These digital monsters come out of closets, eat up your money, and cause damage to your brand reputation that could keep you up at night.

October 23, 2019

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Brand Safety & Suitability

Bots don’t vote: Super Research for Super Tuesday

Closing the gap: Transparency expectations versus outcomes

Loves me, loves me not: A Data Valentine

Searching for Brand Suitability

IAS and YouTube: Creating a brand suitable climate

Brand Suitability: Are you there yet?

Evolving brand safety to brand suitability: How do you find suitable spaces?

Bringing greater brand safety controls to Facebook video

IAB Canada presents the IAS Halo Effect

Make a list, check it twice: a holiday buying guide

The Ripple Effect

Digital Advertising Horror Stories

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