Brand Safety & Suitability Archives

The State of Brand Suitability

IAS and Digiday explore the shift from safety to suitability By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In...

October 17, 2019

Brand Safety & Suitability Insights

News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet

Given the amount of media attention already devoted to the topic of impeachment, digital advertisers face an interesting predicament: Is advertising on content adjacent to impeachment news suitable for their brand?

October 17, 2019

Brand Safety & Suitability Insights

Advertising Week NY Panel Summary: Brand Suitability

The shift from brand safety to brand suitability Brand safety is in the eye of the beholder. What is considered unsafe for one brand may be completely appropriate for another. As the advertising landscape continues to transform, there is no...

October 7, 2019

Ad Fraud Brand Safety & Suitability Insights Viewability

8 Reasons Why Political Advertisers Should Care about Ad Verification

Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always...

September 5, 2019

Brand Safety & Suitability

Enhance ad memorability in a content-saturated world

In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.

August 29, 2019

Brand Safety & Suitability Research

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

Brand Safety & Suitability Insights

Tailoring your brand safety strategy

Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up...

July 10, 2019

Brand Safety & Suitability Case Studies Insights Open Web Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....

June 12, 2019

Brand Safety & Suitability Open Web

What’s new in Media Quality?

Findings from our H2 2018 Media Quality Report (MQR) showcase the growing influence of programmatic technology over inventory quality across the digital advertising ecosystem.

April 2, 2019

Brand Safety & Suitability Case Studies Social Platforms

PSA, MediaCom, IAS and YouTube pledge for brand safety

Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.

March 28, 2019

Ad Fraud Brand Safety & Suitability Insights Research Resources Topics

Not Just Opportunity: How We Actually Use AI and Machine Learning

Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.

March 11, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Open Web Social Platforms Viewability

Industry Pulse: A look ahead at 2019

Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.

February 6, 2019

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Brand Safety & Suitability

The State of Brand Suitability

News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet

Advertising Week NY Panel Summary: Brand Suitability

8 Reasons Why Political Advertisers Should Care about Ad Verification

Enhance ad memorability in a content-saturated world

Quality Casts Powerful Halo Over Advertising Perception

Tailoring your brand safety strategy

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

What’s new in Media Quality?

PSA, MediaCom, IAS and YouTube pledge for brand safety

Not Just Opportunity: How We Actually Use AI and Machine Learning

Industry Pulse: A look ahead at 2019

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