Searching for Brand Suitability
Making the shift from brand safety to suitability takes some decoding, but we’ve got you covered. Fill in the blanks and take control of your media spend by working with IAS.
IAS and YouTube: Creating a brand suitable climate
Last month, news broke that ads from 108 brands ran on YouTube videos that contained misinformation about climate change. With IAS, brands can proactively protect against unsuitable content by leveraging our YouTube Verification solution.
Brand Suitability: Are you there yet?
Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.
Evolving brand safety to brand suitability: How do you find suitable spaces?
Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.
Bringing greater brand safety controls to Facebook video
IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.
IAB Canada presents the IAS Halo Effect
IAB Canada hosted a webinar with our team to discuss the Halo Effect Study. In the webinar IAS Product Marketing Director, Rossmary Gil, explains the impact of ads viewed in high quality vs. low quality environments, concluding that high quality...
Make a list, check it twice: a holiday buying guide
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...
The Ripple Effect
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
Digital Advertising Horror Stories
What could be more horrifying than a bad advertising incident? These digital monsters come out of closets, eat up your money, and cause damage to your brand reputation that could keep you up at night.
The State of Brand Suitability
IAS and Digiday explore the shift from safety to suitability By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In...
