Media quality report H2 2017: Brand safety Q&A
IAS answers questions about 2017 media quality benchmarks for brand safety.
Brand Safety & Suitability
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Three tips to protect your in-app investment
Three tips for protecting and maintaining brand safety for your in-app digital advertising investment.
Getting digital to square one
Brand safety? Non-viewable impressions? Ad fraud? Traditional media doesn't have any of these challenges. For digital advertising, just adding value means getting back to square one.
The 20 most blocked keywords of February 2018
The 20 most blocked keywords globally in February 2018.
Avoiding false positives: Strategic implementation of keyword blocking
How brands can fine tune their keywords to prioritize brand safety in digital environments without sacrificing scale in digital campaigns.
Mobile Webinar Q&A: Using data to protect your brand
IAS and MoPub Q&A on the latest tips and tricks for identifying the highest quality mobile inventory while keeping your brand safe.
Look ahead: Bridging the brand-agency gap
Agencies and their brand clients aren’t always on the same page.Our 2018 Look Ahead, for which we surveyed over 800 media and marketing professionals, captured some of these key differences which can help to explain why agencies and brands are...
Dig into the Data: Keeping your brand safe in a mobile-first world
Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...
Brand safety: a short guide
Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight. Want to learn more about brand safety? Download the full guide.
Low volume, high risk: Is your brand ready for the weekend?
We take a close look at average weekend media quality to help you decide if you're marketing dollars are ready for the weekend.
Navigating midterm election advertising
The stakes are high for digital publishers who will see increased spending matched with increased scrutiny from regulators during midterm season. In our webinar “Navigating Midterm Election Advertising” we spoke to publishers about how to meet regulatory requirements, package PMPs,...
