Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight.
For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year. Navigate, plan, and capture these opportunities with 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments.
If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...
AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.