Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight.
IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.
Connected TV (CTV) has revolutionized how we watch and monetize television. Surveys provide a glimpse, but brain activity reveals the full story. Discover how to enhance brand impact and forge the future of CTV advertising with insights straight from the...
Ensuring data privacy while gaining actionable insights is more crucial than ever. As marketers strive to capture consumer interest and measure the effectiveness of their campaigns, innovative solutions are needed to navigate the challenges of data privacy and measurement accuracy....