Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight.
IAS’s new guide, A Marketer’s Game Plan for Winning Gold, is now available to help you protect your brand and drive superior results during the Olympics and other major sporting events.
The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. Read more here.
IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.