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At this year’s long-awaited festival, IAS led discussions exploring all things digital. Our programming featured top industry thought leaders who shared their unique perspectives on the current state of media quality. No worries if you didn’t make it to the French Riviera this year— check out our panel recap for some of our favorite Cannes sound bites and highlights.
Understanding What You’re Buying in CTV
With IAS, Molson Coors, Spark Foundry, and Publica
“Marketers need to focus on the right CTV metrics to truly drive business outcomes.”
Industry leaders Brad Feinberg, Lisa Giacosa, Benjamin Antier, and Lisa Kopp Johnson stopped by the Tatiana Yacht for an insightful conversation on why advertisers need to know exactly where their CTV ad spend is going – especially on one of the fastest-growing digital environments.
Digital Transformation Through Media Quality & Outcomes
With IAS and Danone
“Contextual advertising is driving business outcomes now more than ever.”
Speakers Sarah Martinez and Linda Bethea led the Brand Innovators panel on the unparalleled power of context and how these sophisticated targeting strategies lead marketers to better outcomes.
Contextual Advertising Emerging
With IAS, Mars, UM Worldwide, OMD Worldwide, and Beet.TV
“Context is the fuel that will drive the next generation of audience connections.”
Speakers Ron Amram, Joshua Lowcock, Caitriona Henry, Tony Marlow, and Jon Watts joined our panel with Beet.TV to discuss the best uses of contextual advertising to maximize consumer engagement.
The Future of Targeting
With IAS, MasterCard, Publicis Epsilon, and Ad Age
Bring on the cookieless future. As part of our panel with Ad Age, speakers Cheryl Guerin, Kate Sirkin, Dan Peres, and Tony Marlow explored life after the cookie and how advertisers can best reach the right audience in the right context.
Back to News
With IAS, The Washington Post, Warner Bros. Discovery, and GroupM
Information is the cure for misinformation. Speakers Lisa Kopp Johnson, Joy Robins, Evan Giamanco, Matt Sweeney, and Stevan Randjelovic closed out IAS’s Cannes panel series to share their perspectives on why advertisers should support responsible journalism.
We hope to connect with you in Cannes next year!
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