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Share on XThe digital advertising industry is at a crossroads. We are seeing a surge in AI slop — low-quality, AI-generated content designed solely to capture ad spend, and a growing unease about how algorithms make decisions.
If the industry waits for government regulations to set the rules, we will always be playing catch-up. To move forward, AI must be responsible by design. This means:
- Human Oversight: Catching issues before they spiral
- Bias Mitigation: Ensuring AI works fairly for all audiences
- Transparency: Moving away from black box algorithms and toward explainable AI so partners know exactly how their data is being used
As AI moves from a buzzword to the engine powering the future of digital media, a new reality is setting in: trust is the ultimate KPI.
Our Commitment to the Highest Standards of Responsible AI
Today, we are proud to announce our annual recertification for ISO/IEC 42001:2023, the world’s first international standard for Artificial Intelligence Management Systems (AIMS). This isn’t just a badge; it’s a promise to our customers.
The audit validates that our AI systems meet the highest ethical and technical standards globally. This year, we even expanded the scope of our certification to include the AI powering our Quality Attention and Ad Fraud solutions. IAS remains the only digital ad verification provider with accredited ISO 42001 certification.
When you use IAS solutions, you aren’t just getting data; you’re getting data backed by a rigorous, third-party-vetted management system.
Our Global Leadership in AI Certification
We believe internal policies aren’t enough—third-party validation is the only way to earn true confidence. IAS has proactively secured a comprehensive suite of certifications that represent the gold standard for AI governance:
- ISO/IEC 42001:2023: The gold standard for AI Management Systems.
- TrustArc Responsible AI Certification: Validating our alignment with global governance frameworks.
- AAM Ethical AI Certification: As the first company to achieve this from the Alliance for Audited Media, we’ve set a precedent for the entire industry.
AI will continue to shape the future of digital media. By prioritizing ethics and transparency today, we aren’t just protecting our brand—we’re protecting our customers’ investments and the integrity of the entire ecosystem.
To learn more, read the press release or reach out to an IAS representative today.
