Blogpost Archives

IAS Pioneers Technology Breakthrough on CTV

By James Wilhite, Vice President of Product, IAS As streaming continues to transform how marketers advertise on connected television (CTV), one thing remains constant: marketers need to know where their ads are running. CTV brand suitability measurement products have long...

June 16, 2023

IAS Partners with Lumen Research to Further Bolster Attention Measurement

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IAS Partners with Lumen Research to Further Bolster Attention Measurement

By Jeremy Kanterman, VP, Research & Insights Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a...

April 30, 2023

Introducing Integral Ad Science’s New Chief Revenue Officer

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Introducing Integral Ad Science’s New Chief Revenue Officer

By Yannis Dosios, Chief Commerical Officer I am delighted to announce that effective today, Sarah Martinez, our IAS SVP Sales for Americas, is promoted to the position of Chief Revenue Officer for the Buy-Side. This move will build on our...

April 5, 2023

Media Rating Council continues IAS accreditation

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Media Rating Council continues IAS accreditation

By Kevin Alvero, VP, Head of Global Compliance Accreditation matters. And it matters today in digital advertising more than it ever has before. Media Rating Council (MRC) accreditation is the gold standard for our industry, signaling to the marketplace that...

March 16, 2023

Portfolio categories: Blogpost

IAS Pioneers Technology Breakthrough on CTV

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Introducing Integral Ad Science’s New Chief Revenue Officer

Media Rating Council continues IAS accreditation

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