Paying People to Click Doesn’t Actually Pay Off
Integral Ad Science released research today showing that most of paid traffic is, in many ways, less valuable to advertisers than their free counterparts.
Integral Ad Science Names Tony Marlow as Chief Marketing Officer
Integral Ad Science (IAS) today announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019.
The CEO of ad-tech firm Integral Ad Science has a plan to fix verification problems on OTT
Ad-verification company IAS helps marketers measure whether an ad was seen by a person; detects ad fraud; and ensures ads appear in brand-safe environments.
Digital Advertising Market Still Healthy Despite Privacy Slip-ups, says IAS CEO
Integral Ad Science, an advertising verification company, is hosting its global summit in London to discuss the state of the industry with partners including Google, Facebook, and many others. Lisa Utzschneider, CEO, Integral Ad Science, joined to discuss the health...
IAS CEO on the opportunity of new media platform ad measurement
Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
Integral Ad Science Poised for Growth in the Region, Appoints Laura Quigley as Managing Director of Southeast Asia
The growth will be fuelled by hiring across the board to provide full-service capabilities in Singapore, regional headquarters of Integral Ad Science. Singapore – 2nd April, 2019 – Integral Ad Science (IAS), today announced Laura Quigley’s appointment as the Managing Director, Southeast...
What if the key to return on digital ad spend was hiding in plain view?
IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and...
Tony Lucia Named Chief Technology Officer At IAS
March 14, 2018 – New York, NY – Integral Ad Science (IAS) announced today that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data...
DrainerBot fraud update: Full mobile fraud protection for IAS clients
What happened: On February 20th, Oracle announced the discovery of a major mobile ad fraud operation known as DrainerBot. The bot uses malicious code from the Tapcore SDK on Android devices to deliver fraudulent and invisible video ads to the...
IAS Earns IAB Tech Lab Service Excellence Award
Michael Tuminello, VP of Publisher Products Recognized For Work to Unify Video Measurement With VAST 4.1 NEW YORK, Feb. 12, 2019 — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS) has been honored with the IAB Tech...
