IAS Chosen To Be The First To Provide Brand Safety Across Microsoft Audience Network
Microsoft Audience Network will now feature platform-wide brand safety using IAS's predictive technology & real-time data are brand safe.
Portfolio categories: News
IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season
Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital...
Verizon Media DSP and IAS Lead The Way Giving Advertisers the Ability to Target Towards Suitable Content
September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon...
Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control
Canada's trusted news source, the Globe and Mail, will now offer contextual targeting with IAS's Context Control solution.
Otto Berkes joins Integral Ad Science Board of Directors
Otto Berkes, CEO at Acendre, has joined IAS's board of directors effective August 26, 2020. Otto is co-inventor on 13 patents, a recipient of Microsoft’s Xbox Founder Award, an Emmy Award, and an Edward R. Murrow Award, and is a...
IAS Rebrands Its Media Quality Metric to “Quality Impressions™”
IAS’s Quality Impressions™ consolidates all the most important metrics into one to give marketers a singular point of reference for campaign health.
IAS Now Offers Fraud and Viewability Measurement Across Pinterest
IAS announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety, Bringing Advertisers Privacy-Centric Metrics Across YouTube
IAS integrates with Google Ads Data Hub first, giving advertisers privacy-centric data for YouTube viewability, ad fraud, & brand safety.
IAS CEO Lisa Utzschneider named One of She Runs It Women of the Year
She Runs It named IAS CEO Lisa Utzschneider a 2020 Woman of the Year for outstanding business achievements and uplifting women in the ad industry.
IAS Chosen To Provide Brand Safety Across the LinkedIn Audience Network
First platform-wide agreement with the LinkedIn Audience Network announced; IAS to provide brand safety & fraud protection for all native ads.
New report shows consumers want privacy, are unaware of new data privacy regulations
While 89% of consumers say data privacy is important, more than half (55%) are unaware of any data privacy regulation, according to a new study by IAS.
IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video
IAS announced an expansion of its video verification offerings with the general availability of its Connected Television (CTV) Verification Solution, and the launch of a Unified Video Tag.
