Portfolio categories: News

Viewability of In-Play inventory now independently measured by IAS, Enables brands and agencies to invest in mobile gaming with confidence Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with...

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can...

Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer...

Further invests in ad verification and transparency for programmatic buying with Total Visibility

Surveying over 200 ad industry experts across the US, IAS found that issues around connected TV, programmatic, and social rocketed to be top priorities.

Tom Sharma will join IAS as Chief Product Officer to accelerate its global product expansion, including plans to enhance its industry-leading CTV solution.

The Media Quality Report showed improvement in major digital media quality indicators like brand safety, viewability & fraud despite 2020's volatile events.

IAS announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.