New report shows consumers want privacy, are unaware of new data privacy regulations
While 89% of consumers say data privacy is important, more than half (55%) are unaware of any data privacy regulation, according to a new study by IAS.
IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video
IAS announced an expansion of its video verification offerings with the general availability of its Connected Television (CTV) Verification Solution, and the launch of a Unified Video Tag.
IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic
With Total Visibility, advertisers not only see the percentage of wasted media but also the financial impact of that media.
Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer
April 27, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the...
Integral Ad Science Is Selected for the YouTube Measurement Program
April 20, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP...
Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report
April 1, 2020 (New York, NY) – Today, Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report...
New research shows Connected TV landscape is shifting away from paid subscriptions
The IAS Streaming Wars report provides insight into consumer perceptions of Connected TV and streaming video content consumption.
Integral Ad Science Names Lisa Nadler as Chief Human Resources Officer
March 9, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief Human Resources Officer. Nadler, who most recently served as Chief Human Resources...
Voters on high alert for fake news, ad fraud, and misinformation in 2020
With the 2020 presidential campaign in full swing, 77% of surveyed voters say they are concerned about fake news and misinformation.
IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme
IAS issues a threat alert for 404bot, a growing bot scheme generating fake browser data & creating fabricated URLs in order to steal advertisers’ media spend.
