IAS and GroupM boost campaign performance for Radisson, Toyota, and Kvik
IAS & Group M released the results from their series of research studies, which examine how Online Conversion Lift analysis led to higher ROI.
Portfolio categories: News
Integral Ad Science Accelerates Growth with Chicago Market Expansion
Sept. 12, 2019, Chicago, Ill. – Leading digital ad verification company, Integral Ad Science (IAS), today announced an expansion of its Chicago presence with the opening of a new office located in the heart of Chicago’s business district – the...
Media Quality Report Sets Local and Global Benchmarks
Measuring over 1 trillion media metrics daily, IAS offers benchmarks for ad campaign and inventory quality in the 2019 report.
Integral Ad Science Names Chance Johnson as Chief Revenue Officer
August 19, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Chance Johnson as Chief Revenue Officer. Johnson, who most recently served as the Senior Vice President...
Google Integrates OM SDK Into Their Mobile In-App Offering
Over 85% of in-app display and video impressions in AdMob and Google Ad Manager now allow buyers to take viewability measurements using IAS August 15, 2019, New York, New York –– Advertisers can now more easily verify their Google in-app...
Integral Ad Science Names Kevin McCurry as Chief Strategy Officer
August 08, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Kevin McCurry has been appointed as Chief Strategy Officer. In his new role, McCurry will report directly to the...
New Biometric Study Shows a Halo Effect for Ads
Tuesday, July 16, 2019 – New York, NY – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by...
IAS Builds First-Ever Connected TV Verification Solution With NBCUniversal, CBS Interactive and Other Leading Video Publishers
June 5, 2019 – New York, NY – Over half of the US population, 182 million people, used a Connected Television (CTV) in 2018. The CTV space is growing at a rapid pace, driven in no small part by devices...
Integral Ad Science Wins I-COM Smart Data Marketing Technology of the Year
IAS was awarded the I-COM Smart Data Marketing Technology of the Year award for excellence in data science and for innovation in the digital ecosystem.
Paying People to Click Doesn’t Actually Pay Off
Integral Ad Science released research today showing that most of paid traffic is, in many ways, less valuable to advertisers than their free counterparts.
Integral Ad Science Names Tony Marlow as Chief Marketing Officer
Integral Ad Science (IAS) today announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019.
The CEO of ad-tech firm Integral Ad Science has a plan to fix verification problems on OTT
Ad-verification company IAS helps marketers measure whether an ad was seen by a person; detects ad fraud; and ensures ads appear in brand-safe environments.
