Press Coverage Archives

Vista to Acquire Majority Stake in Digital Ad Measurement Firm Integral Ad Science

Deal is latest involving digital ad measurement firms, including Oracle’s acquisition of Moat and Providence’s investment in DoubleVerify Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals...

June 4, 2018

News Press Coverage

Brand safety goes beyond advertising: is the industry taking it seriously?

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...

March 1, 2018

News Press Coverage

Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to provide advertisers with greater workflow efficiency for HTML5 video measurement.

November 1, 2017

News Press Coverage

Cannes Lions Interview: Scott Knoll, CEO, Integral Ad Science

On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...

August 7, 2017

News Press Coverage

IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool

Integral Ad Science (IAS) on Tuesday announced the launch of a tool that it said helps publishers streamline workflow and reduce impression waste via automated, real-time optimization, enabling the creation of viewable, brand-safe, and fraud-free private marketplace (PMP) deals for...

July 18, 2017

News Press Coverage

Adyoulike teams with IAS to protect advertisers from fraud

AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.

June 9, 2017

News Press Coverage

Brightcove and IAS partner to tackle viewability measurement

It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)'s latest Video Ad Spend study revealed that 72% of marketing and media buying...

June 2, 2017

News Press Coverage

Snap Inc partners with Integral Ad Science over brand safety

IAS brought in to review Snap’s protocols to mitigate brand risk.

May 30, 2017

News Press Coverage

Integral Ad Science Expands Brand Safety Offering Globally

Ad-tech firm Integral Ad Science (IAS) on Tuesday said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic to Vietnamese. With the expanded offering, IAS is catering to global brands that...

May 9, 2017

News Press Coverage

Integral Ad Science Widens Brand Safety Solution for Global Reach

IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximize the success of digital advertising.

May 8, 2017

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Portfolio categories: Press Coverage

Vista to Acquire Majority Stake in Digital Ad Measurement Firm Integral Ad Science

Brand safety goes beyond advertising: is the industry taking it seriously?

Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

Cannes Lions Interview: Scott Knoll, CEO, Integral Ad Science

IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool

Adyoulike teams with IAS to protect advertisers from fraud

Brightcove and IAS partner to tackle viewability measurement

Snap Inc partners with Integral Ad Science over brand safety

Integral Ad Science Expands Brand Safety Offering Globally

Integral Ad Science Widens Brand Safety Solution for Global Reach

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