Press Releases Archives

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the ONE by AOL platform.

October 13, 2016

Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.

London, UK, 27 September 2016: Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today released findings from its H1 2016 UK Media Quality Report. Skyscraper ads (160x600px)...

September 27, 2016

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced it is the first company accredited by the Media Rating Council (MRC) for viewable ad impression measurement to also gain MRC accreditation for Sophisticated Invalid Traffic (SIVT) detection for desktop and mobile web traffic.

September 22, 2016

Integral Ad Science Grows to Over $100 Million in Annual Revenue

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today revealed it has reached over $100 million in annual revenue, growing from under $1 million since 2010.

September 14, 2016

Rocket Fuel Announces First-to-Market Partnership With IAS, Bringing Increased Transparency and Inventory Quality to Video Ad Placements

Rocket Fuel (FUEL), a leading Programmatic Marketing Platform provider, today announced it will be the first DSP to offer IAS Enhanced Video Quality Metrics as part of an integrated solution for brand advertisers.

September 8, 2016

Integral Ad Science and Nativo Align Viewability Measurement for Native Ads

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, on every device, and Nativo, the leading native and content advertising automation platform for premium publishers and brand marketers, today announced that they have aligned their viewability measurement of native inventory.

August 30, 2016

Italy | Engage: Weborama & Integral Ad Science Partner to Measure Video Advertising Quality

August 2nd, 2016 – Weborama, the European leader in data science within the ad tech field, has chosen the global leader in quantifying digital media quality, to create a unique integration providing greater ability to measure the quality of video advertising campaigns. Integral...

August 2, 2016

France | Pubdigitale: How does viewability impact ad attention and effectiveness?

July 12, 2016 – IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention. “IPG Mediabrands (Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France leur livre blanc « Visibilité...

July 12, 2016

France | White Paper – IPG Mediabrands FR and Integral Ad Science

July 12th, 2016 – White Paper from IPG Mediabrands France and Integral Ad Science to research Viewability and advertising recall. How does viewability impact advertising effectiveness? “IPG Mediabrands (agences Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France...

July 12, 2016

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Portfolio categories: Press Releases

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

Integral Ad Science Grows to Over $100 Million in Annual Revenue

Rocket Fuel Announces First-to-Market Partnership With IAS, Bringing Increased Transparency and Inventory Quality to Video Ad Placements

Integral Ad Science and Nativo Align Viewability Measurement for Native Ads

Italy | Engage: Weborama & Integral Ad Science Partner to Measure Video Advertising Quality

France | Pubdigitale: How does viewability impact ad attention and effectiveness?

France | White Paper – IPG Mediabrands FR and Integral Ad Science

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