Portfolio categories: Press Releases
Snap and Integral Ad Science Partner to Drive Greater Transparency and Media Quality Measurability of In-App Photos and Videos
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Snap and Integral Ad Science Partner to Drive Greater Transparency and Media Quality Measurability of In-App Photos and Videos

Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.
May 30, 2017
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Integral Ad Science to collaborate on Brand Safety Reporting for YouTube
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Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google and IAS are looking to give advertisers additional visibility into how their ads are appearing on YouTube against a company's brand safety requirements.
April 11, 2017
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Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry
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Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that it will open source its mobile verification software development kit (SDK) for media quality measurement. With this SDK, publishers will be able to measure their mobile inventory without the need to integrate multiple SDKs from various partners.
December 8, 2016
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