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Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.
Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimization and measurement.
With IAS’s First-to-Market Content Block Lists, you get:
- Pre-screened Lists: Content Blocks Lists, powered by advanced machine learning, are available to activate before impressions are placed to support the delivery of brand suitable ad placements.
- Custom, Dynamic Control: Create custom Content Block Lists based on industry-aligned standards with contextual suitability categories coming soon. Plus with an hourly refresh of content, the lists keep up with the pace of content creation to ensure brand suitability.
- Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for accurate classification.
- Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
- End-to-end Campaign Support: Pair Content Block Lists with Total Media Quality for Meta across 28 languages on Facebook and Instagram Feed and Reels to scale the brand suitability of your digital media investments.
Improve brand suitability and scale across Facebook and Instagram Feed and Reels with end-to-end campaign support from IAS. This product is now available to IAS customers. Access the one sheet or reach out to an IAS representative today.
