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IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads are shown across SPN.
SPN inventory consists of search-related websites and apps that help advertisers drive reach and conversions across mobile and desktop. With IAS Pre-Screen Brand Safety Solution for SPN, advertisers can automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.
Pre-Screen Brand Safety for SPN gives you:
- Trusted Third-Party Control: IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned categories and 4 risk thresholds. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory.
- Support Across Campaign Types: Utilize IAS’s exclusion lists across all campaign types with SPN inventory, including Search, Standard Shopping, Apps, and Performance Max campaign types, available globally.
- Comprehensive Global Coverage: Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now SPN.
We’re helping advertisers drive performance and suitability across the Google ecosystem. Access the one sheet and reach out to an IAS representative to get started.
